I completed this project as a junior during my fall semester abroad at the Lorenzo de’ Medici institute in Florence, Italy. It was a collaborative project among myself and three other classmates. We all had to create our own brand and pitch it to the class and then decide which of the four brands people wanted to work on. My class chose my pitch and elected me to be team leader for the rest of the semester. 

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We had to explore logo/branding, mission, package design, marketing strategies, and possible competition of this theoretical company. 

This post shows my content, to see the full project, click here.